As the Great Resignation Heats Up, Marketers Are Locking in on Audio to Drive...
This late-stage pandemic life has sparked excitement in many ways. A return to dining out, concerts, and travel makes this summer feel like the first ‘back-to-normal’ season we’ve had in almost a year...
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Podcast Innovation: Focus on Fans, Flipping Fads, and a Peek Behind the Scenes
Podcasts, already a booming medium, have undergone tremendous growth in the past two years, and that growth is driving new, creative work across the industry. With more and more people listening to...
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Shopping for Joy. Back-to-Life Consumer Shopping Habits.
Consumers are stepping out, and not letting go of the shopping habits they acquired during the pandemic. Everything from curb-side pick-ups to in-store shopping is game. And online shopping trends...
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The Sonic Experience of the Automobile
The In-Car Experience is Changing Dramatically. And Brands are Eager to Be First in Line to Embrace the Newest One-to-One Consumer Engagement Channel – Your Ride. Audio in the car has taken on a whole...
View Article4 Trends Brands are Embracing to Reach and Convert the Evolving Consumer
Evolving shopping and media habits are impacting every brand. As marketers compete for share of attention, brands like Macy’s and HBO Max have accelerated their consumer engagement strategies to meet...
View ArticleLast Call for Businesses About to Miss the Boat
Small and medium sized businesses should advertise NOW before they fall behind Right now, every small business owner is watching the world reopen in stops and starts. While national brands have ramped...
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Marketing to Gen Z
The elusive Gen Z. The digital native generation that’s bringing back mom jeans, Classic Rock, and choker necklaces. The question on the minds of leading brands today is – how can advertisers reach...
View ArticleRight Message for the Right Moment, With Dynamic Creative
Arguably the biggest plus for Audio advertising is its versatility. Ad campaigns are easy to customize, quick to adjust frequency, and can reach different audiences with different messages. And savvy...
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Defining Engaged Impressions
Defining Engaged Impressions Download this groundbreaking study from Audacy, Alter Agents, and Immersion This research study highlights the amplifying affect trust, immersion and host influence have...
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Industry Trends in Streaming Audio & Podcast Performance
This guide provides averages, insights and analyses for streaming audio and podcast performance by industry, so you can make better-informed decisions about investingin these powerful resources....
View ArticleMental Health and Audio: A Powerful Mix for Saving Lives
This year, more than ever, we heard one key message loud and clear: “It’s ok to not be ok.” With ongoing uncertainty thanks to a number of external forces beyond our control, mental health needs...
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Celebrating Latin Freestyle
Each year, we celebrate Hispanic Heritage Month to recognize achievements and contributions of Hispanic Americans that inspire others. This month, we honor the genre of Latin HipHop or “Freestyle”, as...
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Holiday Rituals: What We’re Listening to While We Wrap Gifts, Bake Cookies...
As humans, we’re creatures of habit – a large part of our days are fueled by comfortable routines. Wake up. Brew the coffee. Morning workout. School drop off. Hit the office. And repeat. But during...
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Timing is Everything: Why Advertisers Should Be Targeting Ritual Personas
State of Audio Series Just like you knew not to ask mom or dad for a raise in your allowance the moment that your stressed-out parent got home from work, you need to know when to share your ad...
View ArticleCES 2023 Key Trends
It’s so exciting to be back at CES live and in person – covering the most influential tech event in the world. So how did the themes of the metaverse, connected cars, and the Audio universe play out?...
View ArticleSonic Strategies That Help Brands Achieve Their Goals
Studies have indicated that Audio cues can be far more effective than visual cues in brand messaging. But fewer than 10% of brand advertising assets employ Audio cues, according to researchers like...
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Listen, Don’t Chase Eyeballs
Linear TV audience has shrunk. Considerably. Per Nielsen, in 2022 only one network averaged more than 1 million viewers nightly among 18-49 year olds. And only five more were above the half million...
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What’s Your Guilty Pleasure?! Listeners’ Top Audio ‘Stolen Moments’
State of Audio Series It’s time to report a rampant crime spree – and you’re probably as guilty as I am. We’re talking stolen moments – sneakily making time to keep listening to our favorite Audio...
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Getting Audio Ads Right
We’re asked all the time, ‘What makes a great Audio ad’? It’s an important question. That brief 30 or 60 second ad has to pack a powerful punch. As a brand marketer, you want to connect with...
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Ed Lover, RUN-DMC’s Darryl McDaniels, and More Explore the Birth of Hip-Hop
The celebration of one of the world’s greatest genres continues as we roll out the Hip-Hop Made takeover of the Beyond Black History Month podcast with Femi Redwood. LISTEN NOW: The Birth of Hip Hop:...
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